In today’s competitive marketing landscape, personalized printing has become essential. Mass messaging no longer captures attention—consumers want tailored, relevant experiences. This is where Variable Data Printing (VDP) comes in, offering the power to deliver one-to-one communication at scale.
For commercial printers, fulfillment centers, and marketing teams, implementing high-speed VDP requires more than just data—it requires precision technology and high-performance supplies. When you're printing on porous media like kraft boxes, cardboard mailers, and uncoated postcards, the right ink can make all the difference.
That’s why professionals trust DoorStepInk thermal inkjet cartridges—engineered for fast-drying, high-quality printing on porous substrates.
What Is Variable Data Printing (VDP)?
Variable Data Printing is a digital printing process that allows you to change text, graphics, or images from one printed piece to the next—without slowing down production. Popular applications include:
- Direct mailers with personalized names or offers
- Product packaging with unique QR codes or serial numbers
- Shipping boxes with localized messaging or promotions
- Event tickets and coupons with individual barcodes
This level of personalization requires reliable thermal inkjet technology and ink that performs flawlessly on porous surfaces.
The Ink Challenge: Printing on Porous Media
Materials like kraft paper, corrugated cardboard, and uncoated labels absorb ink differently. This can lead to:
- Ink bleed or feathering
- Smudging due to slow dry times
- Poor barcode or QR code scannability
- Slower throughput due to drying issues
DoorStepInk VDP ink cartridges are designed to overcome these challenges, offering:
- Fast-drying performance – Keep your production lines moving
- Sharp, smear-resistant prints – Even at high speeds
- High contrast and edge definition – Ideal for codes, text, and branding
- Reliable drop-in compatibility – For HP 45 and Collins-based TIJ systems
VDP + DoorStepInk = Scalable Customization with Zero Compromise
By combining Variable Data Printing with DoorStepInk’s thermal inkjet cartridges, you unlock:
- Customization at scale – Every piece can be unique
- Professional results – Clean, branded output on even the most absorbent substrates
- Operational efficiency – No drying delays or print quality issues
Perfect for:
- Direct mail and political campaigns
- Personalized e-commerce packaging
- Branded shipping boxes
- Custom labeling in manufacturing and logistics
Elevate Your Personalized Printing with DoorStepInk
If you're running VDP campaigns on porous media, your ink isn’t just a consumable—it’s a critical part of your process. DoorStepInk thermal inkjet cartridges are trusted by print professionals who need speed, accuracy, and reliability—without sacrificing cost-efficiency.
Explore our full line of VDP-ready thermal inkjet cartridges HERE
Request free test samples or speak to a rep: Sales@doorstepink.com or 833-438-4657
Let your personalization stand out—with ink engineered for the job.
